What is SAP Commerce Cloud?
SAP Commerce Cloud is a cloud-native, omnichannel commerce solution designed for B2B, B2C, and B2B2C companies.
It unifies all touchpoints (website, mobile, POS, call center, social media) on a global scale and delivers personalized experiences from acquisition to retention, meeting each customer’s unique needs and preferences.
What Does SAP Commerce Cloud Do?
Let’s explore the capabilities of SAP Commerce Cloud.
- Omnichannel Commerce
Companies use various combinations of go-to-market models, ensuring continuous customer engagement across multiple and diverse touchpoints. Managing this can be incredibly challenging, leading to complexity and data inconsistencies for sellers and a lack of personalization and reliability for customers.
SAP Commerce Cloud aims to address these issues with modules tailored for both B2B and B2C users. Its core B2C capabilities include a responsive, omnichannel storefront with robust search functionality, personalized promotions, and recommendations that enhance customer engagement across all devices. For B2B, SAP Commerce Cloud’s accelerator module manages complex relationships with features like dynamic pricing models, price lists, and quote creation.
- Product Content Management
All product content management capabilities in SAP Commerce Cloud are housed in an easy- to-use central content pool. Here, users can effortlessly catalog products based on various attributes, edit multiple products in bulk, publish in bulk, and upload in bulk, ensuring time efficiency and consistency.
Users can also:
- Create enhancement bundles (unique, personalized offers combining products and services).
- Define flexible pricing rules.
- Use built-in templates to increase average order value and simplify the purchasing process.
- Customer Experience Management
SAP Commerce Cloud includes a website editing tool with a drag-and-drop interface for creating pages, promotions, and banners for mobile, tablet, and websites.
Armed with this data, users can deeply curate personalized shopping experiences, optimize online product displays (merchandising), tailor recommendations, offers, and retargeting at an individual level.
- Order Management
All orders placed on the website are visible on the SAP Commerce Cloud platform. Orders are sorted by order number, with the most recent appearing at the top.
Next to the order number column is the payment method, describing how the product was purchased. This is followed by the total price of the purchased product, the exact date of the transaction, and the order status.
Order details can be easily edited by clicking the following tabs:
- Details: Brings up the order details form.
- Audit Log: Lists all audits with email and date information.
- Transactions: Displays transaction details such as order date, time, value, and order URL.
- Delete: Removes the order from the system.
SAP Commerce Cloud provides users with a unified view of inventory across the entire
organization. This means a single source of truth for the seller and complete omnichannel flexibility for the customer.
- Industry-Specific Features
SAP Commerce Cloud comes with a portfolio of unique, ready-to-use, industry-specific accelerators designed to address the challenges, opportunities, and requirements of specific sectors.
Each Industry Accelerator includes a ready-to-use storefront for rapid time-to-value and diverse features.
These accelerators include:
Financial Services Accelerator
- Designed for insurance companies, retail banks, and other financial service providers.
- Key features: Customers can apply for insurance products, view policy information, and file claims online.
Travel Accelerator
- Designed for travel agencies and booking companies.
- Key features: Customers can search for flights and hotels using advanced filters and manage their entire travel itinerary seamlessly.
Citizen Engagement Accelerator
- Designed for local government agencies.
- Key features: Customers can browse all local government services with a simple overview, submit and manage online applications, pay for services like water and taxes, and access documents like driver’s licenses and birth certificates.
Telecommunications and Media Accelerator
- Designed for businesses selling devices and service bundles.
- Key features: Customers can intuitively browse highly complex packages.
- Real-Time Customer Support
The Assisted Service Mode provides real-time customer support both online and in-store. Customer service representatives gain a 360-degree customer view, including demographic details, purchase history, preferences, and past support information.
Representatives can see which products a customer has recently viewed and go beyond the call of duty. They can offer discounts and define free gifts for customers as needed.
Advantages of SAP Commerce Cloud:
Omnichannel Capabilities
Seamlessly integrates the customer journey across all touchpoints, reducing friction in the purchasing process.
Delivers Highly Personalized Customer Experiences
Customer data patterns are captured and optimized to enhance engagement through tailored experiences.
Comes with Numerous Preloaded Features
Ready-to-use features are intuitive, well-designed, and practical.
Highly Adaptable
Configurable and scalable to suit different businesses, whether B2B, B2C, or B2B2C.
Broad Industry Relevance
Industry Accelerators with plug-and-play functionality are ideal for a wide range of sectors.
Works Perfectly on All Devices
Responsive and adaptable user interface ensures excellent performance across all devices.
Customers demand seamless experiences across all touchpoints, and SAP Commerce Cloud makes it possible.
Contact our expert team today to learn more about SAP Commerce Cloud.
